That’s why we’re removing the words ‘fairness’, ‘whitening’ & ‘lightening’ from products, and changing the Fair & Lovely brand name," Unilever said in a tweet. Now if they change the name, it is not a big deal because they have already left an impression. The legacy of Fair & Lovely is not simply linked to its name, but the product itself and what it stands for. Just wow! After receiving severe backlash, Unilever Pakistan has decided to change its name from ‘Fair and Lovely’ to ‘Glow and Lovely’. Unfair & Lovely, Unilever admits, will change cream name The move comes in the wake of the Black Lives Matter movement, and protests in the US after the death of George Floyd, which has compelled companies, globally, to reassess their businesses and marketing strategies for signs of racism, colourism and discrimination. In a major rebranding move by Hindustan Unilever, they have announced that the company will stop using the word ‘Fair’ in its brand name ‘Fair & Lovely’. These changes were very well received by our consumers. Bipasha Basu, Abhay Deol laud Fair and Lovely name change Hindustan Unilever Limited is dropping the word ‘Fair’ from the name of the cream Published: June 26, 2020 17:13 IANS The campaign achieved its first victory when cosmetics giant Unilever dropped the word "fair" from its popular Fair & Lovely skin-lightening cream. HUL's Fair & Lovely renamed as 'Glow & Lovely' pic.twitter.com/SNhynkYeVz, Why even glow ? It has positioned its offerings based on value-based positioning by creating a positive image about the brand & communicating that the products are safe, effective and makes the customer feel good about them. Therefore Fair and Lovely which has a huge market based in South Asia is enduring the ire of the masses. These changes were very well received by our consumers. Why fair and lovely name changed – Why did fair and lovely change its name. Also read | Unfair & Lovely, Unilever admits, will change cream name. Apparently, by using fair and lovely, you’re at risk of getting skin cancer. For years you’ve been profiting by destroying our nation’s young girl’s self worth by making rude comments about dark skin.Now prove your ‘intentions’ by having a dark skinned girl on your packaging. Those who want to buy the product will continue to buy it. Hindustan Unilever Limited is dropping the word ‘Fair’ from the name of the cream. Fair & Lovely Gets A New Name — Glow & Lovely https://t.co/2g9U1DWlgN Via @Bloombergquint. Almost 15,000 people have signed a petition to ask Unilever to stop making the skin-lightening products entirely. It also said the brand values have evolved and they do not align themselves with their old advertisements anymore. Dealers, distributors and … Today, It has a huge demand in many countries, specially is South Asia.Fair and Lovely is accused of perpetuating stereotypes regarding color of an individual. One of them was ‘Fair and Lovely’ which is a household brand and it has been used by many people to get fairer skin. The whole stance seems compromised. People might not like me for this, but I actually think “Fair and Lovely” is the better name. A rebrand will not change the product’s formulation of melanin suppressants. Glow & Lovely is available in India, Bangladesh, Malaysia, Indonesia, Singapore, Brunei, Thailand, Sri Lanka, Pakistan and other parts of Asia and is also exported to other parts of the world, such as the West, where it is sold in Asian supermarkets. Almost 15,000 people have signed a petition to ask Unilever to stop making the skin-lightening products entirely. The brand’s equation of being fair with being lovely will not go away with a simple rebrand. Dealers, distributors and … Written By . In no way do I condone/appreciate these products. C’mon Hindustan Lever. Unilever will rename Fair & Lovely, a skin-lightening cream which has been criticised for promoting negative stereotypes around dark skin tones. The name has been consistent over the decades since the product's launch. The company in a statement. For Fair & Lovely to change its name is a start, but is not enough for many consumers. The ‘Fair & Lovely’ brand name change is subject to regulatory approvals, Hindustan Unilever said. Published: June 26, 2020 17:13 IANS. The new name is awaiting regulatory approvals and HUL expects to change the name in the next few months. Photo: Reuters Photo: Reuters The Indian arm of global consumer giant Unilever said on Thursday it would rebrand its skin-lightening cream ‘Fair and Lovely’, which has been criticized for promoting negative stereotypes related to darker skin tones. "I filed a petition against Fair & Lovely, demanding they change their narrative after years of regressive advertisements and branding in order to sell a whitening cream," Hiran says. The company did not say what the new brand name would be. Changing the name won't change the formula. Hindustan Unilever Limited has announced that the company has decided to rename its popular skin care brand 'Fair & Lovely' to 'Glow & Lovely'. pic.twitter.com/nwcvlJpJnx. 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Those who want to buy the product will continue to buy it. Now don’t get me wrong here. Copyright © 2020. Facial lightening brand Fair & Lovely has announced it will be changing its name ‘to be more inclusive’. Is it compulsory to glow like tube light ? This month, over half a dozen petitions on Change.Org received scores of signatures, aimed at Unilever and its Indian unit Hindustan Unilever. The new name reflects the progressive changes we have been making to the brand over the years and our ongoing evolution to celebrate the … , So Fair and Lovely will now be called Glow and Lovely? Skin cream Fair & Lovely to lose fair from name. So why might Fair & Lovely have abandoned ‘fair’? Mumbai: Hindustan Unilever has replaced the word ‘Fair’ with 'Glow' from its iconic skin-care brand Fair & Lovely, the country’s top consumer goods firm said, amid global outrage and anti-racism protests triggered by the police killing of an African-American in the US in May. The company changed the name of its flagship fairness cream from Fair and Lovely to Glow and Lovely in July 2020. HUL drops 'Fair' from 'Fair & Lovely' cream name HUL's decision to change the name of the 45-year-old brand comes as several global peers have shuttered brands with racist names . Model Nayanika Chatterjee, dusky, confident and successful, is happy that the product’s name has now changed, but remains cautious about assuming a change of heart on the part of the company. Unilever will no longer use the name "Fair and Lovely" for one of its signature international skin whitening brands following a BuzzFeed News investigation.. Glow & Lovely (formerly Fair & Lovely) is an Indian skin-lightening cosmetic product of Hindustan Unilever introduced to the market in India in 1975. By For Fair & Lovely to change its name is a start, but is not enough for many consumers. No words to this level of stupidity and hypocrisy. The company did not say what the new brand name would be. The new name, HUL said, is awaiting regulatory approvals and the company expects to change the name in Goodbye Fair and Lovely: HUL to remove the word ‘fair’ from its brand | … Consumer giant Unilever says it will rebrand its bestselling skin lightening cream Fair and Lovely and drop the word "fair" from its name. In no way do I condone/appreciate these products. The ‘Fair & Lovely’ brand name change is subject to regulatory approvals, Hindustan Unilever said. A lot of celebrities are coming forward to talk about this and are praising the decision of Fair and Lovely’s name change. And that one of the best creams, which is in the name itself, is Fair & lovely. aksjsjsjs the product still remains the same??? Fair & Lovely changed the brand name by dropping ‘Fair’ because they want to carry the current thought process of global thinking about beauty. Leadership and Business Skill for Immediate I... Take Big Data from University of California S... Take Machine Learning from University of Wash... Squally Weather over Bay of Bengal; Depressio... Biodiversity Watch: Puff-Throated Babbler Mak... South India Braces for Another Cyclone This C... Leh Freezes at -12.9°C; Mercury Dips Across J... Unilever announced today that it will remove discriminating words like ‘fair/fairness’, ‘white/whitening’, and ‘light/lightening’ from its products’ packs and communication to build an inclusive vision of beauty. Fair and lovely uses selective targeting strategy to make its product appeal to the respective customer groups. HUL on Thursday confirmed the company is renaming its popular skincare cream Fair & Lovely as Glow & Lovely. I’m not fully sure about this claim but I do use the cream every once in a while. A lot of celebrities are coming forward to talk about this and are praising the decision of Fair and Lovely’s name change. Bipasha Basu, Abhay Deol laud Fair and Lovely name change. Glow & Lovely (formerly Fair & Lovely) is an Indian skin-lightening cosmetic product of Hindustan Unilever introduced to the market in India in 1975. So is the campaign to tell fair and lovely is now glow and lovely done by you so people know fair and lovely is now glow and lovely so when they go to shop thy ask for glow and lovely and not fair and lovely? That’s why we’re removing the words ‘fairness’, ‘whitening’ & ‘lightening’ from products, and changing the Fair & Lovely brand name," Unilever said in a tweet. The company did not say what the new brand name would be. Fair & Lovely's new name Glow & Lovely, Twitter has a field day with hilarious memes I am a dusky girl, and have always been proud of it: Apeksha Porwal Samsung's #FullOnFestival is almost here! Recently, Masaba Gupta also took to her social media and shared her opinion about Fair and Lovely’s name change. Previously called Fair & Lovely, we changed our brand name to Glow & Lovely to embrace a more inclusive vision of beauty. The brand’s equation of being fair with being lovely will not go away with a simple rebrand. As part of this decision, the Fair & Lovely brand name will be changed in the next few months. The brand is committed to celebrating all skin tones. 'Fair and Lovely' is now called "Glow and Lovely".Areee, areee, ye mere ghar ki light kyun chali gayi? And that one of the best creams, which is in the name itself, is Fair & lovely. HUL’s Fair & Lovely was under the scanner after they decided to continue with the product in question and dropped the word ‘fair.’ They even decided to remove words like ‘whitening’ and ‘lightening’ that indicated a fairness-led transformation. … Fair & Lovely, similarly, did not come to the Indian market and announce that one needed to be fair. The legacy of Fair & Lovely is not simply linked to its name, but the product itself and what it stands for. As part of this decision, the Fair & Lovely brand name will be changed in the next few months. This will be a policy for all its beauty and skin care brands. “That’s why we’re removing the words ‘fairness’, ‘whitening’ and ‘lightening’ from products, and changing the Fair & Lovely brand name.” Advertisement But there’s a catch: There are no plans to change the actual formulas of the products themselves, the company told BuzzFeed. "We now announce that we will remove the word 'Fair' from our brand name Fair & Lovely. A rebrand will not change the product’s formulation of melanin suppressants. Now if they change the name, it is not a big deal because they have already left an impression. While, HUL, a subsidiary of British-Dutch multinational company Unilever PLC, did not disclose the new name for its "Fair & Lovely", the company had approached the Controller General of Patent Design and Trademark to get the name 'Glow & Lovely' registered on June 17, 2020. Fair & Lovely, similarly, did not come to the Indian market and announce that one needed to be fair. The company changed the name of its flagship fairness cream from Fair and Lovely to Glow and Lovely in July 2020. The "Fair & Lovely" brand name change is subject to regulatory approvals, Hindustan Unilever said. The Indian unit of the top consumer giant Unilever announced on Thursday it would rebrand its skin-lightening cream 'Fair and Lovely', which has received considerable backlash for perpetuating negative stereotypes related to darker skin tones. Times Internet Limited. Now don’t get me wrong here. Backlash against the racial prejudice have intensified recently. HUL on Thursday confirmed the company is renaming its popular skincare cream Fair & Lovely as Glow & Lovely. Fair & Lovely's Name Change: Celebrities Divided On Unilever's Landmark Decision As Hindustan Unilever's decision to rename Fair & Lovely made headlines in India, celebrities from the film industry were divided on the landmark decision. Glow & Lovely is available in India, Bangladesh, Malaysia, Indonesia, Singapore, Brunei, Thailand, Sri Lanka, Pakistan and other parts of Asia and is also exported to other parts of the world, such as the West, where it is sold in Asian supermarkets. The Daily Fix HUL dropping the ‘Fair’ from ‘Fair and Lovely’ is a change that only goes skin deep The change, by all accounts, remains at the level of branding. Previously called Fair & Lovely, we changed our brand name to Glow & Lovely to embrace a more inclusive vision of beauty. All rights reserved.For reprint rights. In the two weeks since its inception, Hiran's petition on Change.org has garnered nearly 15,000 signatures. Indians already wanted to be fair; which is why there are any number of home-grown solutions to address the same need, from a haldi paste that is common in the southern states to a whole lot of ayurvedic ‘ haldi-chandan ’ combinations, in use, literally, for hundreds of years. Even the men's range of the product will be renamed as Glow and Handsome. Last week, HUL's Chairman Sanjiv Mehta told ET that the name change had been in the works since last year and that the company had applied for a new trademark a few months ago. People might not like me for this, but I actually think “Fair and Lovely” is the better name. Unilever will rename Fair & Lovely, a skin-lightening cream which has been criticised for promoting negative stereotypes around dark skin tones. Joel Kurian . A ‘Fair & Lovely’ Name Change Totally Misses The Point, Critics Say On the heels of protests against anti-Black racism, the skin lightening brand is (kind of) addressing years of criticism. Hindustan Unilever announced the change… Consumer giant Unilever says it will rebrand its bestselling skin lightening cream Fair and Lovely and drop the word "fair" from its name. The move comes after the company decided to drop the word ‘fair’ from ‘Fair … In a statement, the consumer products giant said: “We’re committed to a skin care portfolio that's inclusive of all skin tones, celebrating the diversity of beauty. Fair and lovely ka name change karke Glow and lovely kar lete hai.. cream ka motive kisi ko pata nahi chalega..😖😖 — Grumpy🌈 (@roooossshhiiiii) July 2, 2020 @HUL_News Wow! The new name reflects the progressive changes we have been making to the brand over the years and our ongoing evolution to celebrate the diversity of beauty in India and other countries. Hindustan Unilever Ltd (HUL), the brand’s owner, recently announced that it will be rebranding Fair and Lovely by removing the word ‘fair’ from its brand name, and renaming the product as ‘Glow and Lovely’. Unilever will no longer use the name "Fair and Lovely" for one of its signature international skin whitening brands following a BuzzFeed News investigation. We now announce that we will remove the word ‘Fair’ from our brand name Fair & Lovely. The name has been consistent over the decades since the product's launch. The brand said, “Fair & Lovely has never been, and is not, a skin bleaching product.” HUL be like : Fair and lovely ka name change karke Glow and lovely kar lete hai.. cream ka motive kisi ko pata nahi chalega.., @HUL_News Wow! Appeals to stop marketing Fair & Lovely have been around for years, but the movement received a shot in the arm recently. The company said the “evolution of its skincare portfolio to a more inclusive vision of beauty” would include removing the words fair/fairness, white/whitening and light/lightening from packaging and marketing and changing the brand name from Fair & Lovely over the next months. Times Syndication Service. The campaign achieved its first victory when cosmetics giant Unilever dropped the word "fair" from its popular Fair & Lovely skin-lightening cream. Everyone is really stoked about Fair & Lovely being rebranded to remove the skin-lightening aspect from its name. ALMOST FIVE decades after it patented the name Fair & Lovely, Hindustan Unilever Ltd (HUL), the Indian arm of the global conglomerate, announced Thursday that it will move towards a “more inclusive vision of beauty” — by dropping the word “Fair” and changing the brand name. Everyone is really stoked about Fair & Lovely being rebranded to remove the skin-lightening aspect from its name. The new name, HUL said, is awaiting regulatory approvals and the company expects to change the name in Goodbye Fair and Lovely: HUL to remove the word ‘fair’ from its brand | … who you fooling ✌️. The move comes after the company decided to drop the word ‘fair’ from ‘Fair … Helping you to achieve glowing, even-toned and radiant skin is our expertise. Fair and lovely ka name change karke Glow and lovely kar lete hai.. cream ka motive kisi ko pata nahi chalega..😖😖 — Grumpy🌈 (@roooossshhiiiii) July 2, 2020 @HUL_News Wow! Since then, girls and women of all ages have bought millions of these tubes in the hope of lightening their skin. Scores of signatures, aimed at Unilever and its Indian unit Hindustan Unilever said took to her media... From the name itself, is Fair & Lovely as Glow and Handsome Lovely '' brand name change shared opinion. Is not a big deal because they want to carry the current thought of... Unilever said name is a start, but is not enough for consumers! 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why did fair and lovely change its name

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